Author/Expert/Strategist
Take a tour of the cutting-edge of boomer and generational life stage and marketing issues with expert Dr. Carol Orsborn. Carol Orsborn, Ph.D., the author of 16 books, will provide you with the keys to unlocking the full potential of boomer women, boomers and beyond. 
Dr. Orsborn has helped hundreds of brand-name companies in a broad spectrum of industries bridge demographic research with strategic applications. Her book titles include The Art of Resilience (Random House), Inner Excellence at Work (Amacom) ; BOOM: Marketing to the Ultimate Power Consumer—the Baby-Boomer Woman (Brown/Orsborn, Amacom), and Trust, Inc. (Rogala/Orsborn.)
MOST REQUESTED PROGRAMS:
KEYNOTES, WORKSHOPS & RETREATS
Boom On: Marketing to the Ultimate Power Consumer:
The Boomer Woman
Don't just reach the boomer woman--motivate her. This experiential training uses a potent synthesis of adult development theory, ritual studies and motivational marketing to help you tap this demographic goldmine. Participants master the in's and out's of connecting with this challenging but lucrative consumer: from language and messaging to communications channels and influencers. Course materials include customizable copies of "Boom."
The Art of Resilience: Leading in Times of Challenge and Change
Are you and/or your organization facing challenge and change? Do you find yourself with too many competing demands and priorities? Are your normal problem-solving techniques falling short? Learn the secrets of resilient leaders and organizations to tap into new sources of courage, intuition, flexibility and strength. Copies of Dr. Orsborn's Random House book “The Art of Resilience” can be made available to participants.
Calling All Generations: Navigating the Multi-Generational Workplace
This is the first time in history that there are four generations in the workplace simultaneously vying for recognition, compensation and power. Each generation bears its own unique values, perspectives and roles. As the baton gets passed from generation to generation, the need has never been greater to provide a forum for corporate and government leaders to assess and improve how they are meeting the challenge of a new, dynamic, and sometimes contentious workplace.
What Sponsors Say:
“I’ve heard you speak twice, and I find your presentation refreshing. The audience gave your lecture high ratings. Congratulations on this excellent result.!!”
Alexander Wild, EuroForum Conference on “50+ Marketing”
“Carol must of have been living in my house during her research. Her comments about networking are very important to my wife’s purchase decisions. I also like her comments that the importance of understanding one’s stage in life versus one’s age, has a major influence on purchase decisions. A very informative presentation!!!!”
H. William Baustien, SVP, Comdata-Stored Value Solutions
Comdata User’s Conference;
"Everyone told me how wonderful your presentation was...a great meeting and brainstorm."
Amy Hauser, Development Officer, AARP
AARP staff presentation;
SPEECHES/WORKSHOPS/SEMINARS
National Conference on Positive Aging – December 2009
Aging in America – March 2010
Prudential--Women's Conference--March 2010
24th Annual Educational Travel Conference (ETC) – February 2010
WomenSage Conference – October 2009
Career Reboot Camp – October 2009
International Mature Marketing Network (IMMN) webinar – September 2009
PRSA Counselor's Academy--June 2008
Florida Boomer Lifestyle Conference – May 2009
Targeting Boomers and Beyond – May 2009
Book Expo America – May 2009
Book Expo (BEA)--May 2009
Marketing to Women (M2W) – April 2009
Focalyst (Kanter/AARP Research) Wellness Track Moderator ‘2008 and Forum: ’2006 launch of Boom and Health and (NY)
Euroforum: Marketing to 50+: Keynoter: Seven Global Trends on Marketing to Boomers, 2008 (
American Marketing Association’s MPlanet: Boom book-signing and booth promotion. On behalf of Fleishman-Hillard, 2006 (
Prudential Annuities: Marketing to Boomer Women in the Financial Industry: Multiple appearances before financial advisers, 2008
AIG: Spokesperson for Prudential at second annual gathering of women advisers: Marketing to Boomer Women, 2008 (
Zoomerang Webinar—Marketing to Boomer Women—2007 (US and
AMA Webinar—Generational Marketing—2007 (US)
Women of a Certain Age Retreat –Resilience and Wisdom—2007 (
What’s Next Boomer
Boomers and Resilience Retreat, Penuel Ridge : 2007 (
Speeches on Resilience and on Marketing to Boomer Women in healthcare environments at CHPRMS (PR/Marketing for healthcare organizations) 2007 (
Presentation to Johnson and Johnson—McNeil Pharmaceuticals: Marketing to Boomers in the healthcare environment, 2007 (NY)
Presentation to AT&T—Marketing to the Mature Market (Boomers and Beyond), 2007, (NY)
AARP—Ritual Theory, Adult Development and the Dynamics of Membership Growth, internal, cross-group presentation, 2007 (NY) —Ritual Theory, Adult Development and the Dynamics of Membership Growth, internal, cross-group presentation, 2007 (NY)
AARP Women's Leadership Circle Meeting, panelist, Marketing to Boomer Women, 2007 (
MarketTools Webinar—Marketing to Boomers—2006 (US and
Speech on Marketing to Boomers for Comdata (
Chairing panel on Marketing to Boomer Women at Book Expo (BEA)—2007, 2008 (NYC and
Direct Marketing Association, Marketing to Boomer Women through Direct Mail, 2008 (NYC)
Bayard Presse European Speaking Tour:
PRSA International Conference (Ethics; Marketing to Boomer Women) 2007 (
International Business Women’s Conference (DC), Marketing to Boomers hosted by National Association of Baby Boomer Women, 2007 (DC)
Wellpoint, Resilience and Change in the Workplace Workshop, 2005 (
Pacifi-Care, Resilience and Change in the Workplace Workshop, 2005 (
Walt Disney Company, The Art of Resilience, 2005 (
Council of Public Relations Firms, provided ethics decision-making process for industry best-of-class practices training, 2008 (National)
