Boomer Generation Expert
Take a tour of the cutting-edge of Boomer, generational life stage and marketing issues with expert Dr. Carol Orsborn. Carol Orsborn, Ph.D., the author of 20 books, will provide you with the keys to unlocking the full potential of the Boomer demographic. Boom On: Disney-ABC Television Group Erich J. Merkle Ford Motor Corporate Economics and Strategic Issues “Carol manages to reach everyone in the room and not only holds their interest but leaves them with valuable information and ideas to contemplate.” Diana Caruso, Program Chair Direct Marketing Association, NYC. 
MOST REQUESTED PROGRAMS:
KEYNOTES, WORKSHOPS & RETREATS
Marketing to the Ultimate Power Consumer--The Boomer Woman
Don't just reach the Boomer woman--motivate her. This experiential training uses a potent synthesis of adult development theory, ritual studies and motivational marketing to help you tap this demographic goldmine. Participants master the in's and out's of connecting with this challenging but lucrative consumer: from language and messaging to communications channels and influencers. Course materials include customizable copies of "Boom."
Fierce with Age: The Boomer's Way of Aging
The men and women of the Boomer generation redefined midlife. Now a vanguard of life stage revolutionaries have broken through the stereotypes of aging to discover that growing old can also mean growing whole. Dr. Orsborn takes both a futurist and prescriptive look at how this generation is pioneering new ground, which is radically impacting the personal as well as marketing messages that will connect with this dynamic cohort. In short, through a potent mix of spiritual growth and personal empowerment, Boomers are becoming increasingly unwilling to define success by society’s youth-oriented standards. Learn how the leading-edge of this generation is increasingly motivated to trade anger, fear and shame for freedom and self-affirmation.
The Art of Resilience: Leading in Times of Challenge and Change
Are you and/or your organization facing challenge and change? Do you find yourself with too many competing demands and priorities? Are your normal problem-solving techniques falling short? Learn the secrets of resilient leaders and organizations to tap into new sources of courage, intuition, flexibility and strength. Copies of Dr. Orsborn's Random House book “The Art of Resilience” can be made available to participants.
"Very practical and applied learning that has helped build the capability of our employees for the long run."
Steve Milovich, Senior Vice President Human Resources,
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“Working with you this week. It felt like we had worked together for years even though we had just met. Your work in the field is incredible! It was truly an honor to have you as part of our event. I welcome the opportunity to work with you again!”
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“Carol has that rare and amazing ability to challenge a group’s thinking, and do so in an appealing and supportive manner. She elevates thinking and enlightens."
Devon Scheef, for SoCal Edison
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“I’ve heard you speak twice, and I find your presentation refreshing. The audience gave your lecture highest ratings. Congratulations on this excellent result!!”
Alexander Wild
EuroForum Conference on “50+ Marketing” Frankfurt, Germany
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“Carol must of have been living in my house during her research. I like her comments that the importance of understanding one’s stage in life."
H. William Baustien, SVP, Comdata
SPEECHES/WORKSHOPS/SEMINARS
Positive Aging Conference--Winter, 2011
International Mature Marketing Network (IMMN) webinar – 2011
Ford Future Trends Media Event--Spring, 2011
Walt Disney Company--Spring, 2011
ABC Broadcast Network--Spring, 2011
Aging in America – March 2010 (and April 2011)
Prudential--Women's Conference--March 2010
24th Annual Educational Travel Conference (ETC) – February 2010
National Conference on Positive Aging – December 2009
WomenSage Conference – October 2009
Career Reboot Camp – October 2009
International Mature Marketing Network (IMMN) webinar--2009
PRSA Counselor's Academy--June 2008
Florida Boomer Lifestyle Conference – May 2009
Targeting Boomers and Beyond – May 2009
Book Expo America – May 2009
Marketing to Women (M2W) – April 2009
Focalyst (Kanter/AARP Research)
Euroforum: Marketing to 50+
American Marketing Association’s MPlanet 2006
Prudential Annuities: 2008
AIG: Spokesperson for Prudential 2008 (
Zoomerang Webinar—Marketing to Boomer Women—2007
AMA Webinar—Generational Marketing—2007 (US)
Women of a Certain Age Retreat –2007 (
What’s Next Boomer
Resilience Retreat, Penuel Ridge
CHPRMS (PR/Marketing for healthcare organizations) 2007
Presentation to Johnson and Johnson--2007 (NY)
Presentation to AT&T—2007, (NY)
AARP—Ritual Theory, Adult Development 2007 (NY)
MarketTools Webinar—2006 (US and
Speech on Marketing to Boomers for Comdata 2006
Marketing to Boomers at Book Expo (BEA)—2007-8
Direct Marketing Association, 2008 (NYC)
AARP Women's Leadership Circle Meeting, 2007 (
PRSA International Conference 2007 (
International Business Women’s Conference (DC), 2007
Wellpoint, Resilience and Change in the Workplace,2005
Pacifi-Care, Resilience, 2005 (
Walt Disney Company, The Art of Resilience, 2005
Council of Public Relations Firms, 2008 (National)
