Give your team the competitive edge, providing them with the tools, intelligence and strategies needed to motivate the most lucrative market segment in history:  the boomer generation.
 
Baby boomers constitute the most lucrative market segment in history, controlling 67% of the nation’s wealth, with over $2.1 trillion spent annually on consumer goods and services.

Within this segment, boomer women plus, the fastest growing of all demographic segments, comprise over 50 million consumers, clients and customers, and influence up to 80 per cent of purchase decisions in everything from financial and automotive to technology and retail sales.  

• What really motivates boomers to make an improvement in their lives, solve a problem or try something new?

• “Just say no” to terminology that boomers find offensive

• Why life stage is more important than age

• What is it about this generations’ formative years and history that provide usable insight into the boomer personality?

• Which of three stages of psychological, emotional, social and spiritual development is your prospect in—and how does that impact  the  approach you should take?

• How can you factor in such differences as ethnicity, life stage, geography, economic and marital status?

• Who are the key influencers and how can you make word-of-mouth work for you?

 Please inquire about customization, length options and cost

Branded copies of  "Boom:  Marketing to the Ultimate Power Consumer—the Baby Boomer Woman" , co-authored by Dr. Orsborn , are available for participants

Versions of this program can target boomers and beyond (65+), women, consumers in all four generations and by industry or region.

What participants say about this training:

 “You brought a level of intelligence, detail and application to real-life situations that I could put to use immediately.  It was a great bonus to have you personally present to sign my copy of Boom. I'm so glad Prudential asked you to speak.” 
        Richard Overdorrff, Partner, Medallion West   

“I’m so pleased I was able to catch your presentation.  I thought it was terrific and the advisers who attended were highly engaged.”  
        Shelly Lee, SVP, Communications, AIG Advisers

Dr. Orsborn's Sales/Marketing Keynotes/Trainings/Panels

• Prudential Annuities:  Marketing to Boomer Women in the Financial  Industry:  Multiple appearances before financial advisers, 2008

• AIG: Spokesperson representing Prudential at second annual gathering of women advisers:  Marketing to Boomer Women, 2008 (Chicago)                                                                                                                 
•   Euroforum:  Marketing to 50+:  Keynoter: Seven Global Trends on Marketing to Boomers, 2008 (Frankfurt)

 

• American Marketing Association’s MPlanet:  Boom Book-signing and booth promotion.  On behalf of Fleishman-Hillard, 2006 (Florida)

• What’s Next Boomer Summit—Sponsorship/book-signing FH Boom 2007 and moderator of Marketing to Boomer Woman panel, 2008  (Chicago)

• Speech on Marketing to Boomers for Comdata (Florida—300 retailers in attendance), 2006 (Orlando)

• Chairing panel on Marketing to Boomer Women at Book Expo (BEA)—2007, 2008  (NYC and  Los Angeles)

• Direct Marketing Association,  Marketing to Boomer Women through Direct Mail,   2008 (NYC)

• AARP Women's Leadership Circle Meeting, panelist,  Marketing to Boomer Women, 2007 (Arizona)

• Bayard Presse European Speaking Tour:  Stockholm, Oslo, Augsberg, Netherlands, Paris, Madrid, Brussels  Marketing to Boomer Women, 2007

• PRSA International Conference (Marketing to Boomer Women) 2007 (Philadelphia)

• International Business Women’s Conference (DC),  Marketing to Boomers hosted by National Association of Baby Boomer Women, 2007 (DC)