How well is your company or organization prepared to capitalize on the greatest marketing opportunity of our times?  Boomers, those 78 million individuals born in the U.S. between the years of 1946-1964, represent $2.1 trillion in consumer purchases annually.  They outspend all other demographic segments and are poised for even greater growth in many countries around the world over the next 15 years. 

Dr. Orsborn helps companies and organizations reach this powerhouse consumer by bridging demographic, life stage and motivational intelligence drawn from the cutting-edge of the social sciences with micro-targeted marketing strategy.  An expert in intergenerational relations, she can help you ensure that your marketing strategies target the consumers of all generations you most desire, without inadvertantly alienating others.

As the author of 16 books written for and about the boomer generation, she is particularly well-known known for her expertise in understanding, reaching and motivating boomer women.

Strategic Counsel—Access Dr. Orsborn’s knowledge and perspective on motivating boomers and beyond, as well as communicating with all the generations.  As both a scholar and seasoned marketing professional, she will help you build a blueprint that includes:

• Identification of product/service attributes

• External/brand/internal marketing program development 

 

• Message positioning

   

• Channels of communication

   

• Impactful written materials

   

• Recommendations for action

 
Thought Leadership—Tap Dr. Orsborn’s insider intelligence and original research to position your company, organization and clients on the leading-edge of demographic and motivational marketing

 

  

• Qualitative research, white papers and trend reports

   

• Spokesperson role for product, company, organization or clients

   

• Customized blogging on boomers and intergenerational subjects

   

• Liaison between academic and marketing communities

   

 
Sales Training—Empower your intergenerational sales force with the competitive edge they need to unlock the boomer and beyond heart, soul and pocketbook. 

 

  

• Experiential and tactical, with practical and immediate applications

   

• Synthesis of adult development theory, ritual studies and motivational marketing

   

• Language and messaging refinement

   

• Style matching and flexing

   

• Influencer relations

   

• Utilization of communications channels, from face-to-face to Internet 

The Boomer Brain Trust (sm) -- Draw upon our global network of niche specialists and influencers to address your boomer and inter-generational communications concerns.

(sm) -- Draw upon our global network of niche specialists and influencers to address your boomer and inter-generational communications concerns.

 

 

 

 

• Ethnic, technological, healthcare, political, religious experts

   

• Third party:  associations, organizations, Web/blog, academic influencers

   

• Roundtables:  Select groupings to generate synergies and stimulate creativity

   

 
Please inquire about options, customization and pricing.