Acknowledged as a leading expert on marketing to Boomer women, Dr. Orsborn provides life stage and demographic marketing counsel to major agencies and brands, including Ford, Hanes, Burson-Marsteller and Prudential.  Previously, she served as co-founder of Fleishman-Hillard's FH Boom, the first global initiative by a top ten PR company dedicated to helping brands connect with the Boomer Generation.  She is also the co-author of Vibrant Nation:  What Women 50+ Know, Think, Do and Buy (Preface by Ken and Maddy Dychtwald/co-author Stephen Reily)  and of Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (with Brown), which was the first book dedicated to helping brands market to women 50+.  Dr. Orsborn serves as a spokesblogger for Humana (www.RealForMe.com) and was previously Senior Strategist with VibrantNation.com, the leading online community for women 50+.   

Simplicity and Work/Life Balance

Dr. Orsborn has been a leading voice for her generation of women since she founded her first life stage initiative, Overachiever’s Anonymous, in the late 1980’s.  The organization is credited as a progenitor of both the simplicity and work/life balance movements. Continuing to chronicle the challenges faced and overcome by the women of her generation, her books include The Art of Resilience:  100 Paths to Wisdom and Strength in an Uncertain World (Random House) and Nothing Left Unsaid:  Words of Strength and Wisdom to Help You and Your Loved Ones through the Hardest Times (Conari).  She has appeared multiple times on The Today Show , and on Oprah, NBC Nightly News and in the pages of  The New York Times ,  USA Today and  People Magazine.   Her blogs and op-eds on midlife, spirituality and aging run regularly on FierceWithAge.com, as well as on VibrantNation.com, Huffington Post, Humana’s Real4Me and Divine Caroline.com.  

Education and Academic Appointments

Dr. Orsborn received her Masters of Theological Studies and Doctorate in The History and Critical Theory of Religion from Vanderbilt University, studying adult development and ritual studies. Teaching ethics and resilience, she has served on the faculties of Georgetown University, Vanderbilt University’s Leadership Development Center of the Owen Graduate School of Management, Loyola Marymount University and the Doctoral Program in Organizational Leadership at Pepperdine University’s Graduate School of Educational and Psychology. 

Resilience Expertise

Through her organizational leadership training Resilience 2.0 (www.ResiliencePartners.net) Dr. Orsborn has brought her work in resilience and intuitive decision-making to such corporate clients as The Walt Disney Company, ABC, Wellpoint, PacifiCare, and Southern California Edison.  Dr. Orsborn lives in Los Angeles, California with her husband Dan, and their dog Lucky.  She is the mother of two adult children, and the grandmother of one.